At the height of technology and innovation, traditional marketing using the old-school method still has a distinct charm and appeal. These hand-drawn and carefully crafted images and typography inspired numerous cultural references and artistic styles today. Since appearing in old newspapers, these advertisements have certainly gone a long way.
Perhaps if we have sticker printing in Brisbane earlier, then putting these advertisements would have been a breeze. Despite the technological differences, there is no doubt that these fliers made huge waves during their time. Today, their influences can still be seen today.
Revolutionary Sticker and Poster Ads
To know more about these revolutionary marketing, keep on reading.
- 1916: I Want You
The ‘I Want You’ recruitment poster is best known for Uncle Sam looking straight into the eyes of the public. With his pointed finger and rather intimidating appearance, he urged many citizens to enlist during the First World War. Painted with excruciating detail by James Montgomery Flagg, this iconic picture became a symbol of American heart and bravery.
More than a poster, this ad symbolised the desire to serve the country. It became a representation of Americans standing strong and proud amidst all the war and controversy they experienced. Today, the nation continues to exhibit and live up to this sign, that is, being a man for others.
- 1939: Keep Calm and Carry On
The famous catchphrase, ‘Keep Calm and Carry On’ was originally created by the British government during the Second World War. It was initially intended to strengthen resistance against the Nazi invasion.
In recent years, the slogan ‘Keep Calm and Carry On’ became a worldwide phenomenon. It was adapted to fit a variety of contexts and settings. As a matter of fact, the simple design was used in a lot of different ways. From mugs, shirts, posters and stickers, these can be changed into virtually anything to accommodate a specific thought or message to the public.
- 1942: We Can Do It!
Created by J. Howard Miller, the ‘We Can Do It’ poster was initially intended to boost morale amongst the female workers of the Westinghouse Electric and Manufacturing Company. During a time were feminist and political movements were taking shape, this advertisement became the symbol of women empowerment and female patriotism.
In 2014, Beyoncé posed as Rosie the Riveter, the woman in the ‘We Can Do It’ poster. As an African American woman, it showed women around the world just how powerful and strong they are.
- 1988: Just do it.
This popular slogan of Nike was so mind-blowingly simple that it came to be understood across different industries. At 30 years old, this saying convinces people that they can keep pushing themselves to new heights. All they need to do is slip on a pair of shoes and ‘just do it’.
Today, Nike is seen to champion many causes. From women empowerment, racial diversity, LGBT+ involvement and other political issues, Nike has been consistently upping its game year after year, showing individuals worldwide that they are united in helping make a change.
From these, one can see that such advertisements marked a new age in marketing. These examples showed that through powerful messages and creative Adelaide signs can also make a change one product or service at a time.
Author: Carrie Sze