SEO is an inevitable part of any blogging strategy. Understanding how SEO and search engine works helps you to know how you could rank your webpages. There are certain techniques with which the ranking of your webpages shall be improved. Here are some of the best ways to improve search engine optimisation in Sydney for your blog:
Include more Content to your Short Pieces:
Studies have constantly found that longer content works better than short ones. If there are multiple pages on your site with less than 1000 words in them, chances are they would rank in page 2 or lower in SERPs. By adding extra content to your pages, you could improve the rankings of such pages in the long run.
Make Your Content more Appealing:
Page ranking is not all about word count or quality information, but user engagement as well. When the content is relevant and appealing enough to the users, they tend to spend more time on your site. The longer visitors stay on your website, the higher are the possibilities of improved search rankings. A professional SEO agency in Sydney will assist you here.
Make URLs Shorter:
You might not know that there’s a relation between the length of the URL and search rankings. Google’s algorithm considers the first four or five words in the URL. The search engine considers shorter and easier to read URLs for ranking. And as a bonus, shorter URLs perform better on social media as well. Studies show that shorter URLs receive more clicks than longer ones. Also, shorter URLs are easier to memorise.
Update Old Content:
Google prefers ranking fresh content for certain queries. This is why it is necessary to update your existing content with fresh, relevant information. This way, older content will appear as if it was published recently. You could also notify readers as to what changes were made in the update.
Enhance Site Speed:
Site speed is one of the ranking factors considered by Google. Users are not willing to wait and if a website takes too long to load, it could affect the page ranking. A study conducted by Google suggests that users abandon a website if it takes more than 3 seconds to load. Simply put, the longer a page loads, the lower the ranking will be. There are affordable SEO services in Sydney that will help you with the same.
Without proper outreach, your SEO strategy might not work. You will have to send hundreds of emails every day to get high quality links. Find prospects that are right for your business, get their email addresses, and send an email to each one of them. Doing this yourself will take so much time, which is why you need to use a tool that will automate this process for you faster.
If you need assistance in any of the above, a qualified SEO agency in Sydney will be able to help you with the same.