If you’re looking to expand your brand internationally, you may want to consider an online reputation management company. Especially if you are an e-retailer, you may see that certain business practices, product features and online advertisements are effective in the country you work in. However, what you should also be aware of is the changes in consumer attitude depending on the countries you wish to expand to. An online reputation management company will do the long-haul trick in discerning which online strategies fit with which country’s cultures.
Here are our top three tips for increasing the performance of your company:
1) Make sure that your company’s strategy is individually matched with your various regions of operation. Many CEOs will widely underestimate the importance of their culture in fueling their growth rate. You may walk into said company and get the same laundry list of buzz words that define their specific culture. From collaborative, teamwork, innovative and quality assurance… these do not fully embody the scope of your culture. The questions you should be asking yourself as an organization are “how do I differentiate myself from others?” and “what is at the core of what I work to accomplish?”. These answers, evidently, will change in different competitive spheres.
2) Shift your employees’ behaviour where it counts: Studies have shown the alarming rate that only 10% of all patients who have undergone heart bypass surgery have made a major lifestyle and diet change. The point of the matter is that it take a lot of effort and pressure to make a behavioural change. Start by conducting safe space discussions between different levels of employees in which you discuss how changes in your behaviour could positively or negatively effect the business. An online reputation management company will have the facilities to analyze the full status of your organizational behaviour and match it to your online reputation.
3) Appreciate and encourage your cultural strengths: The same surveys you use to determine what cultural weaknesses you have may bring light to your strengths. Don’t undermine them; instead, you should leverage these strengths when deciding to channel different corporate strategies.