How to choose the domain for your site


Naming is not a simple thing, let alone when it comes to a website: it is an important decision, not only because giving a name is equivalent to giving a definition, but also because, in the case of running web design, there are many possible implications SEO side to consider.

You have decided to launch your new business on the web, you have already identified the template, you also have the content to be published, but there is a problem: what name to give to the site? Which domain to buy?

Here are some suggestions to find the right domain for your website:


Focus on the brand

Let’s start from the beginning: the first impression counts, for this reason the name you decide to give to your site must express in a few words the contents you will cover and the focus of your business. The domain, in fact, affects the impression that users will have of your brand. This is why the keyword is: consistency. Between what you are (brand name) and what you do (focus of the business).

Synthesis first of all

The domain name must be as simple and straightforward as possible. Do not think about a concept, a phrase or a combination of keywords, but use words that synthesize your brand, especially at the beginning, when you’re not a known brand. The best solution is to prefer short names (minimum one word, maximum three words).

Foreign words

The domain, of course, can also contain foreign words. We suggest, however, to choose terms of common use, easy to understand, pronounce, transcribe. If you find yourself struggling to understand or pronounce your name, surely you will not even be able to write it correctly. The risk of not finding you on the web, therefore, would increase significantly.


Name and surname: yes / no?

Another option that many think is to register the domain with your name and surname. This is definitely a quick and easy choice, which requires minimum effort (unless someone has already bought the domain), but it is not said to be the best. We invite you to reflect on one aspect: what is the core of your business?

Dashes, accents, plural and articles

Think about your personal experience: when you search on the internet, do you ever type hyphens? And if I were to look for a site, would you ever remember where exactly the domain is located? The punctuation is inconvenient and difficult to store for users. In addition, if you use it to differentiate your site from that of your competitor (who has just won the domain you wanted), you risk users end up right on the wrong site.