While AR isn’t new to the technology scene, it hasn’t quite erupted in a short time, or even over a period of time. It’s still emerging and hasn’t yet reached its potential – or so it seems.
While AR is currently used by many smartphone users who wish to scan an object or image and see it come to life, the amazement of such an ability is short-lived and doesn’t typically offer anything for the consumer. And that’s what companies should be focused on when utilizing augmented reality to better connect with their consumers.
Consider Blippar’s AR City
This is AR innovation that could be paving the way for the future of virtual reality. If you are in London and need to find your way this AR map of the real city could be a big help. And once you’ve used it you’ll likely never look at any other ordinary map the same. If these apps were to be used in a manner that benefits the user, for instance referencing a bistro or shop nearby that you might enjoy based on your personal preferences, they could really live up to their potential.
AR Future for Retailers
People are quick to relay their feelings about their experiences with products and purchases. Unfortunately, you can’t always rely on this information when trying to shop for yourself. Consider medicinal products. You try to read the label but it’s not always understandable because of the way it’s worded. Unfortunately it’s done this way to adhere to the FDA regulations.
Augmented reality could make shopping much easier for consumers, which benefits retailers as well. Instead of reading a ton of labels and trying to figure out which one is correct, a person could scan the item and have an easy to read description of the product and what it does. It could even be done in a manner that is more effective and allows them to buy the right products. Rather than buy something that doesn’t even target the symptom the consumer has and then the consumer bashes the product because it didn’t work; unaware that it wasn’t designed to remedy the symptom they have.
Future of AR and Brands
You want your brand to be memorable. How do you do that? You spend time finding a way to make your brand stick in people’s minds, in a way that is positive and helps both the consumer and your company. You could offer a unique feature for your product that interacts with users in a way that benefits them. In other words, they gain something by using what you’re offering and begin to rely on your brand, more and more. If consumers don’t trust you they won’t be interested in doing business with you in the future.
Future of AR and Consumers
Consumers hold more power than many brands care to acknowledge or realize. When it comes to AR (and VR), it’s important that you leave a lasting impression on the consumer. People want to ‘get something’ out of what they’re using, or buying, and when brands fail to deliver, the consumers start looking elsewhere.
What Might AR’s Future Hold?
It’s hard to say just what the future of AR is going to look like, but we do know for sure that there is a future for augmented reality. Even if it’s slow and steady, it’s a work in progress and could become something really great. Only time will tell as AR technology continues to advance and consumers begin to interact with it more and have access to the latest technology.